Analysis of British Airways Essay -- British Airways Case Study

TABLE OF CONTENTS PAGE 1. British Airways: Overview 4 2. Key stakeholders 4 3. Mission and objectives 5 4. Market structure 6 5. Managing diverse cultures 7 6. Economic changes, fiscal and monetary policy 8 7. Regulation 11 8. Conclusion and Recommendations 12 9. References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has been successful in dealing with cultural differences that arise between the UK and foreign countries, adopting a geocentric approach to hiring workers. The airline has also created a flexible organisation that responds quickly to the changing needs of its consumers. However, poor industrial relations and crisis management imply that there is a greater need to focus on building strong relations with employees, enabling them to internalise the vision of the company. Given intense competition in the industry and continuous changes in regulations from the EU and international regulatory bodies, British Airways needs to introduce cost-effective methods of complying with regulatory standards. The firm should also avoid illegal practices that can harm its corporate image. 1. British Airways: Overview British Airways commenced business in 1935 as a small airline that was privately owned, offering services restricted to the United Kingdom. Due to poor performance, the company was nationalised in 1939 with the state providing the required investment and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government ownership to be unproductive and inefficient, paved the way for privatisa... ...om http://www.theguardian.com/business/2012/apr/19/ba-fuel-surcharge-fine-oft# Murphy, E. King, E. (2014). Environmental noise pollution. California: Elsevier. Sitkin, A. Bowen, N. (2010). International business 2nd edition. Oxford: Oxford University Press. Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York: Routledge. The Telegraph. (2010). EU clears British Airways’ trans-Atlantic alliance, merger with Iberia. Telegraph. Retrieved on 15th May, 2014 from http://www.telegraph.co.uk/finance/newsbysector/transport/7889982/EU-clears-British-Airways-trans-Atlantic-alliance-merger-with-Iberia.html Winfield, P. Bishop, R. Porter, P. (2013). Core management for HR students and practitioners. Oxford: Elsevier. Yahoo Finance. (2014). British Airways. Retrieved on 14th May, 2014 from https://uk.finance.yahoo.com/q/ks?s=BA

An International Marketing Management Commerce Essay

International Marketing Management assignment gave me the chance to larn and research on this interesting subject. I have some cognition already about that how companies enter into new markets and how they capture and attract new markets but this chance helped me to cognize more about how companies go globally with the aid of available different market entry schemes and expand their concerns.Part-1Discuss the normally held belief that there is no individual market entry scheme which is appropriate in all fortunes.Different market entry schemes available throughout the universe depend which state you are. There are different methods and processs geographically, the nature of the concern is besides the chief point and particularly the worth and compatibility between two or more involved parties. The celebrated good known market entry scheme regulations are same globally. Companies ever go for different market schemes to come in to new markets it ‘s non possible to follow the same market entry scheme for all concerns and for all organisations. When any company plans to come in in other abroad market there are assortment of options available for companies but it involves really high costs, hazard and takes long clip to detect and take concluding measure to acquire in. The simplest and the traditional entry scheme is exporting utilizing both ways direct or indirect methods such as agent or an intermediary individual. hypertext transfer protocol: //www.fao.org/docrep/w5973e/w5973e0b.htm Further below I have mentioned and explained the market entry schemes which are normally followed by organisations to come in to abroad and international markets. There are following schemes largely used by big, SMEs and fabrication companies which are: Licensing Exporting Foreign Direct Investment Joint Venture & A ; Alliances Franchising Mergers & A ; Acquisition Green Field StrategyGreen Field StrategyA green field scheme is to come in into a new market without the aid of another concern who is already at that place. An acquisition is the antonym of a green field entry.ExportingExporting is described as the selling and the gross revenues of local manufactured goods in abroad which is traditional and good cognize established method to capture abroad markets. The advantage is that in exporting it is non required that the specific merchandise must be produced in the mark state, during exporting no foreign investing is required but the disbursals and costs involves for exporting and holding a good concern is that exporter demands to pass on selling.LicensingThe proprietor of any trade name or the company who holds the rights and they give the permission to utilize rights against money in order to selling those different merchandises to the universe by different parties. These sorts of merchandises are largely intangible and non possible to copy by others because of hallmarks, patents and merchandise techniques. The licensee is the individual who pays to acquire rights of utilizing license rights. Licensing is good for licenser and licensee both earns good net incomes but there is hazard for licenser if the licensee does n't maintain the criterions and good quality controls because this will damage the image of trade name.Joint VentureJoint venture is a celebrated term and we have many illustrations in our practical life. It helps companies to turn like one plus one is equal to three. When same nature of concern articulations and work together it assist a batch and opportunities of positive results addition. The aims involved in joint venture are: Market Entry Risk/Reward Sharing Technology Sharing Joint Product Development Skills & A ; cognition sharing Conforming authorities ordinances Few issues are thinkable before go for joint ventures like ownership, contract length, control, pricing, engineering transportation and resources.Foreign Direct Investment ( FDI )Foreign Direct Investment is investing which you can do straight in any state but different things includes before you go for FDI like regulations & A ; ordinances, permissions, transportation of capital, forces and engineering. FDI can go on with the aid of constitution of the new endeavor or may be through the acquisition of an bing entity. Direct ownership helps to hold a good control in the operations, competitory environment and to better cognize the consumers. A good illustration of FDI is Euro Disney when Walt Disney had a challenge to construct Disney park in Europe they chose the foreign direct investing.Mergers & A ; AcquisitionMerger word merely explains the assemblage of something. Mergers is concern word is when different companies manus shingle and promise to work together called amalgamations. One plus one is equal to three, this sentence is rather celebrated in amalgamations state of affairs. It works to make stockholder value over and above that Sun of the two companies. After unifying the worth of both companies is more valuable than two separate entities. There is somewhat difference between amalgamations and acquisition. When a company takes over other company and go a new proprietor it is called as acquisition and when two companies ‘ merges and work together is called amalgamations. A good illustration of meeting is YouTube amalgamations with google.com.FranchisingFranchising is a method of utilizing successful available concern theoretical accounts. Franchisor gives permission to Franchisee to utilize the rights of that concern theoretical account. With the aid of that theoretical account franchisee sells and markets the merchandises and services. It ‘s more like to hold distribution of specific hallmark and the franchisee pays in return what services and merchandises they use in their concern. Very good illustrations of franchise in today universe are McDonalds, Burger King, KFC, Subway and New York Pizza. hypertext transfer protocol: //www.quickmba.com/strategy/global/marketentry/ hypertext transfer protocol: //www.magnetsigns.com/franchising.php hypertext transfer protocol: //en.wikipedia.org/wiki/Market_entry_strategy hypertext transfer protocol: //www.investopedia.com/university/mergers/mergers1.asp Above mentioned different market entry schemes help different concerns to turn but it depends on the nature and size of the concern besides. This is really of import how large or little is the company and how much it deserving. Different types of houses are: Different types of houses constructions fundamentally used which are called, Small & A ; Medium Enterprises, Manufacturing, Services Based, and Multinational corporations or Global houses.Small and Medium EnterprisesSmall and medium endeavors ( SMEs or Small & A ; Medium Buisness ) are the companies who have limited turnover and below certain bounds. This term is widely used in EU and in international organisations such as UN and WTO. This term is predominately used in USA and Canada. Traditionally in EU it was different and they had their ain definitions bit non they have standardized the construct. e.g.. Companies with less than 10 employees called micro, companies holding employees less than 50 called little and 250 employees as medium.Manufacturing FirmManufacturing house can be from any industry which produces merchandises from natural stuffs utilizing labour land, machines and capital. In other manner fabricating house is a company who assembles goods into finished signifier for terminal users to carry through their demands. Fabrication houses can be automotive, vesture, electronics, furniture, machinery, steel, crude oil merchandises and tools etc. hypertext transfer protocol: //www.answers.com/topic/manufacturingService Based FirmAny services based house is a concern that provides installations and work attempts for the others and charges them for these services and most of the times the services based houses provides their services harmonizing to contract footings. Netherlands is the really good illustration of supplying services, they supplying their accomplishments and techniques worldwide. hypertext transfer protocol: //www.answers.com/topic/business-service-firmMultinational CorporationsMultinational Corporation is a house that has its installations, operations and assets in at least one state other than its place state. This type of house has offices and mills in different parts of the universe. One caput office in center of all and from their control and instruct planetary direction. Above I have explained and mentioned besides when its utile to utilize which market entry scheme and for what type of an organisation. But there is something else besides really considerable issue like before come ining to any market demand to mensurate degree of hazards, political hazard, fiscal, civilization factors and geographic distance. Plague is used to mensurate different hazards and larn how its possible to get by that hazards. But I have used a revised version called PESTLE analysis which is more suited in this instance:PESTLE AnalysisPESTLE stands for â€Å" Political, Economic, Sociological, Technological, Legal and Environmental † factors. Its utile tool to understand the state of affairs of any market and larn good before you step in to that market it helps to hold a clear position for your concern. The possible inquiries for any house are: What are the cardinal political factors likely to impact the industry? What are the of import economic factors? What cultural facets are most of import? What technological inventions are likely to happen? What current and at hand statute law may impact the industry? What are the environmental considerations?AAPoliticalCurrent revenue enhancement policy Future revenue enhancement policy The current and future political support Grants, support and enterprises Trade organic structures Consequence of wars or declining dealingss with peculiar statesEconomicOverall economic state of affairs Strength of consumer disbursement Current and future degrees of authorities disbursement Ease of entree to loans Current and future degree of involvement rates, rising prices and unemployment Specific revenue enhancement policies and tendencies Exchange ratesSociologicalDemographics Lifestyle forms and alterations Attitudes towards issues such as instruction, corporate duty and the environment Social mobility Media positions and perceptual experiences Cultural and spiritual differencesTechnologicalRelevant current and future engineering inventions The degree of research support The ways in which consumers make purchases Intellectual belongings rights and right of first publication violations Global communicating technological progresssLegalLegislation in countries such as employment, competition and wellness & A ; safety Future statute law alterations Changes in European jurisprudence Trading policies Regulative organic structuresEnvironmentalThe degree of pollution created by the merchandise or service Recycling considerations Attitudes to the environment from the authorities, media and consumers Current and future environmental legislative alterations hypertext transfer protocol: //www.marketingminefield.co.uk/marketing-plan/pestle-analysis.htmlPart-2Franchising is the common method of come ining services markets abroad. What is the particular attractive force of International franchising to both spouses? What is franchising? Franchising is a signifier of entrepreneurship. Harmonizing to Shane and Hoy ( 1996, p 325 ) there have been surveies about entrepreneurship, but the country of franchising has stayed rather undiscovered. There are many things that make franchising particular compared to other signifiers of entrepreneurship. Franchising can be described as a strategic cooperation between two parts – the franchiser and the franchisee. They are runing under the same company name every bit good as utilizing an indistinguishable concern thought and a concern construct. The franchiser is the chief proprietor of the concern construct and the company name and licences the right of utilizing these further to the franchisee against certain fees and royalties. The franchiser normally has a contract with several franchisees at the same clip. ( Shane and Hoy, 1996, p 325 & A ; 326 ) . Franchising is a popular concern format in the retail concern ( Kaufmann and Dant, 1999, p 11 ) . In 2003, 43 per centum of all franchising activities in Finland took topographic point in retail concern ( see figure 1 on the following page ) . This is 76 per centum of the registered franchising ironss wholly. ( The Finish Franchising Association, 7.7.2006 ) Franchising can be really attractive to franchisees since many franchisi ng companies offer and even necessitate much cooperation along the manner. In comparing to a pure entrepreneurship, with franchising relationship the new franchisee is provided with a complete and tried concern thought, established hallmark and aid with startup. In add-on, the franchisee gets supplier price reductions every bit good as support from experienced subdivision and market experts through a web of other franchisees and company employees. ( Franchisenet, 7.7.2006 ) This said, the franchisee gets multiple competitory advantages compared to pure enterprisers on the concern ( Kaufmann and Dant, 1999, P 1112 ) . For the licensee, the negative side of franchising is that the franchisee is bind to obey the general understanding, which is normally really rigorous. Therefore the franchisee has an highly limited freedom to run. ( Franchisenet, 7.7.2006 ) For the franchisee the relation can be said to be something between a regular payjob and pure entrepreneurship and is frequently a measure in passage from the former to the latter. Franchising is a manner to pattern entrepreneurship. In a franchising relationship the franchisee is the proprietor of his ain concern but is still connected to a bigger organisation and being supervised. It has to be noted, though, that the franchisee is the one bearing the fiscal hazards of the concern. However, since franchising companies normally select their franchisees carefully the hazard for neglecting in this concern is less important than in the pure entrepreneurship. ( Kaufmann and Dant, 1999 ) More information about franchising and franchising chances can be found in following web pages: www.franchiset.net, www.franchising.org and www.franchising.com. Professionals of Franchising, how it helps franchisee to derive capital and how it allows houses to spread out fundamentally utilizing the possible franchisees ain capital.Opportunities of SuccessThe opportunities of success are high when you are holding franchise sort of concern because you do concern of that merchandises and services which are worldwide celebrated, proven and recognized. Its easy to see how successful franchising and this sort of concern are ever expand and turn really fast, franchising usher you through the whole procedure of concern and usher you with their experiences and makes you successful besides by independent concern. In short in franchising the opportunities of success are ever high.Avoid Start up MistakesFranchising helps you and do really easy to star up your franchise, this is truly helpful and salvage you from initial which largely happen when you start new concern. But while franchising the experts already experienced that sort of hurdlings so they k now really good how to salvage your ego from loses and hazard while get downing new concern at new location.Brand AwarenessThis is the large great impact for you when you buy any constituted local, national, international or planetary trade name, you do n't necessitate to make selling battles because people are already cognizant of that brands gustatory sensation and cognize good the value. Franchisee enjoys the name acknowledgment and the big familiar company associated with you.Product and Service AcceptanceFranchise contains standard merchandises and provides the same criterion merchandises to their all franchisees ; due to the extremely established standard the merchandises are extremely acceptable. This is a large benefit of client consciousness which usually takes ling clip to construct this sort of trust for your clients.Mugwump but non entirelyTo be franchise proprietor is a great thing because you do n't necessitate to worry that much, you work hard but on the other manus t he franchisor squad helps you a batch to construct your concern strong. You get fiscal security for your household, earn more money and all is yours after paying other costs. This franchising web reduces your hazard and allows you to bask the success of that clip what you have word hard.Training and SupportFranchisor provides besides different preparation Sessionss and different sort of support at each measure where you face any job. These preparation and support helps to be successful in your concern and salvage you in future signifier dearly-won errors and cut down hazards for you at all degrees.Peer to peer networkingPeer to peer networking give you entree to the web of concern proprietors who are in the same concern and have experienced and sing the state of affairs which you might confront besides. So this networking helps each others how to acquire rid from different difficult times and jobs. Its great advantage and invaluable chance for proprietors.Buying PowerIt involves the economic systems of graduated table the franchisor maintain criterion and purchase merchandises from good known and trusted provider where they can answer they will hold the same gustatory sensation and size of merchandises ever. The franchisor ever have good and high degree relationships with providers and providers besides cares a batch because of holding large purchasers for their merchandises. In the same manner the franchisor provides the good value of goods to their franchises and clients.Ongoing DevelopmentDevelopment in any concern is really of import otherwise companies do n't last for long clip. Better criterions, working conditions ; add new engineerings and accomplishments are really of import. Another advantage for the franchisee is that franchisor provides the costs for these sort of developments and seek their best with the aid of their development squads to procure the hereafter of the concern. It a large support for single and these supports are really supportive a nd sufficient to merchandise development.Fiscal SupportIf fiscal support is needed and you are in concern with a recognized and good cognize franchisor it will assist you to acquire finance really easy. Because the loaners believe that you are linked with a good web concern and they can trust and experience less hazard to impart money if the concern is a portion of the well structured concern theoretical account and system.Company Wide ConnectionsIf you clients demands occupation and you are non able to supply or assist so there are still possibilities to utilize your franchises web and that will assist you to happen the needed demands. They try their best to assist you and happen similar concern for you.Individual Roles with Common GoalsEvery concern major jail is net income if there is non net income than no concern besides. Franchisees aim is to run a profitable concern and grow with seeable alterations and back up the franchisor concern systems and to give more value to trade na me. Oppositely franchisor has to give a healthy leading and clear ends to assist franchisees to turn and protect the trade name. This common apprehension and aid physiques trade name stronger.Deriving a Competitive EdgeBusiness gets competitory border with the aid of sharing resources, accomplishments and cognition.Selling your BusinessFirst there are really few opportunities that a franchisee would wish to sell because they want to lose a fixed sort net incomes and a good concern. But sometimes it happens proprietors came in fiscal job and decided to sell. Whenever you decide to sell a franchise it is attractive and likely to sell really fast at higher monetary value.Working together is Smart and FunWorking together in squads and with common apprehension is great and large merriment besides. Franchise provides people chance and opportunities to run their egos independently. Gives more bravery and experience free to work and utilize their divine ideas. This is because of the big org anisation regulations criterions and good relation of employees. Some disadvantages of franchising and hazard involved for franchisee.To follow a systemAll Franchises have their ain concern theoretical accounts and they operate and require their franchisees besides to follow the the same concern theoretical account in all state of affairs and there is no flexibleness in that instance. If person found pretermiting the regulation and ordinances of that theoretical account they will penalized. The processs, regulations and ordinances vary between franchise concerns.FeesThe franchise is bound to pay for the initial colony and franchise fees, preparation, selling and other costs which incurred during puting up new franchise.Trading AreaBefore you get settled franchises the franchisee provide a feasibleness study and inquire for the permission to hold concern at coveted country or location. If they accept so you can continue farther otherwise you need to subject a new location program.RestrictionsMany limitations involved besides which bound the franchi see to take different actions. Franchisee non allowed to purchase merchandises or services from any station, there is listed and recognized provider which you can utilize to purchase needed merchandises. You can non sell straight your concern you need a permission of franchisor and so you can take farther stairss to sell your concern.ControlsYou need to command on regular bases and the squad of from franchisor is sent on a regular basis besides for controls. If they found any irresponsibility and lack you can be in large job and it non acceptable at any cost because this sort of sloppiness amendss the trade name image and concern. Franchising is spread outing rapidly in developing states besides and it ‘s good to both parties. It provided occupations and the trade names proprietors gaining money and turning their name worldwide. There are some hazards involved besides for investors and the trade name proprietors which I described above. Franchises get engineering, accomplishments and concern transportation in their states and it helps to better state economic system. The local concern attempt to copy that concern theoretical account but they are non allowed to make 100 per centum but still they do it increase competition but still the universe recognised trade names have more penchant among clients that why franchisee take hazard of investing.

Uses for Muriatic Acid or Hydrochloric Acid

Muriatic acid  is another name for hydrochloric acid, which is one of the strong acids. The product is usually between 5% and 35% hydrochloric acid in water. Do you use muriatic acid or dilute hydrochloric acid as a household chemical? If so, what uses do you have for it? Readers answer this question: Key Takeaways: Muriatic Acid Uses Muriatic acid is a solution of hydrochloric acid (HCl) in water.The acid has a distinctive pungent smell and is highly corrosive.Muriatic acid has many commercial uses in addition to household uses. The acid reacts with other chemicals to remove stains and contaminants. Uses for Muriatic/Hydrochloric Acid Use it to lower the pH and total alkalinity of your swimming pool. — frd It worked I used muriatic acid for tile cleaning a large number of tiles at once. It restores the tiles to a normal state. — Ifediba Paul N Hydrochloric/ Muratic Acid I use hydrochloric acid using a 3:1 ratio with water (acid 3 : water 1). We just moved into a newly built house and the tiles in the bathroom are covered with grout, so I use the solution above to clean the grout off the tile. I also use the undiluted muratic acid to clean (with a sprayer) iron off the concrete around my pool. — Anonymous Make your own soldering flux Dissolve pure zinc (e.g., from a dry-cell case) in muriatic acid to make your own acid flux for soldering. Several articles via Google will show how. Be sure to follow safety hints! NOT a project for kids! —Guest tkjtkj Disposal? I had some old muriatic acid sitting in a room for more than a year. I noticed there was some crystals or something that looks like salt on the outside of the bottle. I wonder if it is in fact a salt. And what is the best way to dispose of it? — forrest muriatic acid I use muriatic acid to melt concrete off our delivery trucks. — joe Sometimes you just have to use it. Some stains just wont go away with anything else. An example is manganese staining a toilet bowl. Ive got manganese in my water and the treatment tanks dont get all of it. — Al muriatic acid I use muriatic acid or hydrochloric acid to clean the algae growth from the bottom of my boat. Be sure to wet the concrete well thats under and around your boat or youll end up with with a ghost pattern of your boat. Keep the acids away from grass and aluminum. — bob c Cleans gunk off shower stalls, easily It makes cleaning old shower stalls a breeze. But you have to be careful and wear gloves of course. Also, open a window before you start using it so you have proper ventilation. Now theres no need to try to endlessly scrub away stubborn gunk. Muriatic acid is the way to go when you have tough cleaning jobs. — Evie Are You Kidding? Seriously? I wouldnt have that chemical in my house or my garage! Its too dangerous. What if a kid or a pet spilled it or something. There have to be better chemicals to use than acid. — No Way Concrete Cleaner I use muriatic acid to clean the yuck off of concrete. Its also good to prep it for a sealant or other treatment. — Acidzzz Commercial Uses of Muriatic Acid The most common household use of muriatic acid is as a descaling agent, however, the chemical has many other applications. Hydrochloric acid is used in the chemical industry to make polyvinyl chloride, which in turn is used to produce several types of plastic. It is used to synthesize and purify both organic and inorganic compounds, regenerate ion exchange columns, perform titrations for chemical analysis, and control pH. The acid finds use in the food industry in the production of gelatin, fructose, citric acid, lysine, aspartame, and hydrolyzed vegetable protein. It is also a food additive used to control acidity. Hydrochloric acid is used in steel pickling, leather production. In the petroleum industry, hydrochloric acid may be injected into a rock formation to make the rock more porous and stimulate oil production. Household uses include cleaning mortar from bricks, de-scaling mineral deposits from kettles, and removing metallic stains. Gastric acid in the human digestive tract makes use of hydrochloric acid to denature proteins and protect against pathogens.

Effects Of Hurricane Katrina On Impoverished New Orleans...

The Effects of Hurricane Katrina on Impoverished New Orleans Brianna Algazali Sociology 2410 December 16, 2016 Abstract Hurricane Katrina will forever be noted in United States history as one of the worst natural disasters to hit the states. Within its wake, Hurricane Katrina left thousands of Americans dead and many more homeless with no place to call home. A vast majority of the homeless were already living in poverty in New Orleans, where Hurricane Katrina hit the hardest. People that already didn’t have what most Americans have were forced out of their homes and their jobs with nowhere to go. Many have criticized the United States government and President Bush for the lack of response to this disaster, as well as ignoring the fact that the levees in the Lower Ninth Ward were not strong enough to withhold this type of force. Still to this day, many are still rebuilding their lives, homes, and businesses. August 19, 2005 will always be one of the most devastating days in American history because of Hurricane Katrina and its effect on the south. Hurricane Katrina was a category 5 hurricane that struck New Orleans, Alabama, and Mississippi; its force hitting New Orleans and the Lower Ninth Ward the hardest. Levees previously built by U.S. Army Corps engineers were only strong enough to withstand a category 3 hurricane, which the government had knowledge of. These were in place to control flooding caused by nearby rivers such as the Mississippi andShow MoreRelatedEmergency Planning And Response Plan1190 Words   |  5 PagesIn any conceivable emergency disaster situation there are portions of the population which are more vulnerable to the effects of the situation. These socially vulnerable populations include elderly, disabled, and the lower socioeconomic class living in impoverished neighborhoods, which will be the focus of this paper. 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On the drive home, I heard weather reports about a hurricane in the Gulf of Mexico and thought to myself, â€Å"It probably won’t affect New Orleans.† By Saturday, forecasters said the possibility of the storm making landfall near New Orleans had increased, but I still wasn’t alarmed;Read MorePost Natural Disaster : Transitional Shelters2889 Words   |  12 Pagesand development of transitional shelters have become a rapidly evolving and necessary area of humanitarian assistance. The extensive technological resources continue to advance shelters designs. Throughout the exploration o f urban disasters in New Orleans, natural disasters in Haiti, in the villages of Pakistan, and in densely populated Japan, the need for a flexible and adaptable shelter is evident. 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This was the case predominantly in low-income communities of color, such as New Orleans, where low income African Americans were hit hardestRead MoreEssay about Global Warming: All Cities Covered with Water2216 Words   |  9 Pagesfossil fuels we are upsetting that balance by adding tons of carbon dioxide. Furthermore, we are reducing the amount of green plants by cutting down forests and developing the land.† ( Zielske) The beginning of the industrial revolution brought many new and exciting inventions into our lives which made life more efficient. Such inventions included cars, household appliances and plant that burn soil waste, fossil fuels like oil, natural gas, coal wood and products for fuel. Before the industrial revolution

Bp s Rebranding After The Us Gulf Of Mexico Oil Spill 2010

BP’s Rebranding After The US Gulf of Mexico Oil Spill 2010 A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service. I will be writing this essay on the powerful rebranding of BP oil and gas supplies and how they overcame the crisis of the US oil spill. The oil spill happened on the 20th April 2010 and had a huge effect on the company’s image, reputation and success. The incident effected the brands image, meaning consumers started favouring other gas and oil brands as there was no longer the long lasting reliability which consumers used to favour. The company was founded in 1908 after William D’Arcy gambled aShow MoreRelatedBps Rebranding After The Us Gulf Of Mexico Oil Spill 20101730 Words   |  7 PagesBP’s Rebranding After the US Gulf of Mexico Oil Spill 2010 A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputationRead MoreAre There Any Aspects of Bp’s Ethical Culture That Could Have Contributed to the Gulf Coast Oil Spill Disaster?8553 Words   |  35 PagesBP Gulf Coast Disaster and Recovery INTRODUCTION BP, formerly British Petroleum and the Anglo-Persian Oil Company, has experienced a lot of ups and downs over its hundred-year history—from nearly bankrupting its founder William D’Arcy to becoming one of the world’s largest energy companies. BP has also experienced its fair share of controversies regarding business practices, environmental damage, and hazards to workers. It and all other large energy companies have come under fire for releasing hugeRead MoreCompany Valuation Report for Bp20320 Words   |  82 PagesValuation Report | BP 2 Executive Summary BP p.l.c. is an energy company with an upstream business of extracting crude oil and downstream business of providing processed energy to companies. It is listed in both the New York Stock Exchange (NYSE) based in the United States of America and the London Stock Exchange (LSE). BP is based in London and they carry out oil prospecting extraction and retail its product in more than 70 countries. Out of the companies operating in the oil industry, the biggestRead MoreMedia vs Creative Strategy in Advertising2505 Words   |  11 Pagesexamples of negative image conceived by inappropriate creative strategy is BP’s rebranding campaign. In 2003, they adopted a new image and tagline â€Å"Beyond Petroleum† in an effort to rebrand itself as an environmentally responsible company. The strategic brand positioning, with a new visual and creative outlook, seemed like a considerable success with BP being considered one of the most recalled brands in the 2000s (Greyser, 2010). Howev er, the image it created was nothing but negative. The campaign didRead MoreCase Study148348 Words   |  594 PagesPearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work

Environment Either Negatively Or Positively-Myassignmenthelp.Com

Question: Discuss About The Environment Either Negatively Or Positively? Answer: Introducation Attitude, in simple terms can be defined as the feeling or opinion about something or someone. An attitude can be defined as the ways a person responds to his or her environment which may be either negatively or positively. Some attitudes are dangerous elements which when exhibited by individuals may lead to affecting others performance while many be positive and influences other person to work in a better way (Young et al. 2015). Rosenberg as well as Hovland had produced three component models to explain how attitudes are formed and influences the behaviour. Attitudes are made of three important components which are cognitive, affective and behavioral. The cognitive component is developed from values as well as beliefs and the second component is about how one feel about something as well as someone. Third component is behavioral component which decides how we behave with others like towards person, object as well as place. Attitudes are infectious which affect any people who are ne ar that person who is exhibiting a particular attitude. This in turn can influence their behaviour as well. Therefore it is often important for the every employee to understand different types of attitudes as well as their likely implications. This is useful as it helps in predicting the pattern about how different individuals patterns influence their behaviour (Christina et al. 2014). Daniel Katz has helped in the identification of the four important attitudes which determine the type of formation of behaviors at workplace. These four categories are utilitarian, ego defensive, value expressive as well as knowledge. Utilitarian may be defined as individuals attitude which is mainly derived by the individual form self or may be from community interest (Woodrow and Guest 2014). These can be explained with example where an individual gets a raise in his salary. This will help him develop a positive attitude which will positively affect his behaviour in some circumstances and will make him more responsible for work. He next is knowledge which can be logical or rationalizing and this component of attitude can develop distinct behavior. For example, if an organization is developing new workplace strategies for performing a particular task, individual should find the logic in the task which will help them to display a positive behavior in workplace. If their attitude is negative towards the task due to the failure of getting the logic, it will lead to improper behaviour (Norton, Zacher and Askanasy 2014). Anoth er is ego defensive where people have a tendency to support their ego to defend themselves which results in showing negative behaviour. There are certain an employee who cannot accept criticism from managers regarding their work and subsequently shows a negative attitude by stating that the manager is foolish and unnecessarily escalating his work. This leads to defensive behavior in the workplace which affects his path in his career and never allows him to develop his skills as his defensive behavior does not allow him to strive for better. Another form of attitude is value expressive where people develop central values over time that becomes the foundation of the attitudes they exhibit. Personal values are peoples internal conception about what is beneficial, useful, desirable, important, and beautiful as well as constructive. Therefore the person who has the right values will show positive behavior and those with the negative values lead to negative behavior. A positive attitude in workplace helps the employees to accomplish tasks much faster and in a better manner. The performance of the employees mainly depends on the good relationship they share with other colleagues and this can be only established when employees have positive attitude towards their colleagues and work. When a person shows positive energy, work becomes pleasure which keeps the employees satisfied and they find it easier to reach goals. A positive attitude can lead to much usefulness for an individual in an organization. One of them is experiencing career success. A person with positive attitude will always think of strategies to accomplish the work properly in a well defined manner in place of complaining as well as finding excuses and playing blame games for non performance. This will either lead to increased compensation or to promotion. Another is productivity where employees with positive attitude tend to take more interest in what they deliver with high quality a nd minimum errors that improve their overall output in comparison to those who shows defensive or negative behaviour. Moreover a leader who is positive is love and respected and looks up to as role model (Gregory Smith et al. 2015). He or she can make his or her team productive with the maintenance of immunity and proper team working skills. A leader who is showing negative attitudes will never be able to make his team perform in the above mentioned way which will lead to loss of productivity, little or no job satisfaction and stress among the workers. Moreover, an individual with positive attitudes will help himself and other colleagues in correct decision making by triggering the right though process helping employees to choose wisely and logically. They would also be highly motivated in overcoming obstacles in comparison to those who have negative altitudes and complain constantly with excises about different barriers. Moreover, an employee who is showing positive attitude will b e able to share better rapport with customers, earns customer royalty, increases sales and therefore increases productivity (Blok et al. 2015). This chain of achievements can never be reached by a man with negative outlook in his attitudes. Stress management is also higher in person with positive attitudes as they tend to think positively which reduces stress making them enjoy their job with less health complications mentally and physically. A large number of factors that lead to job satisfaction as well as job commitment should be noted by leaders as well as the employers so that they can enhance the performance of the workers, reduce turnovers and increase retention rates. The employer should introduce training and development opportunity so that employees get the scope of developing their skills as well as knowledge so that the workers also look forward to promoting themselves to the next level. Career opportunities as well as promotion also encourage the employees to be more enthusiastic and hence they try to perform better so that they can gain more advantages and be selected for promotion (Mowday, Porter and Steers 2013). Moreover employers or leaders who are providing rewards as well as recognition to the employees make them feel that they are loved and respected for their dedication to work and this making his dedication aware to other colleagues gives them a boost in self confidence increasing his job commitmen t. Moreover researchers have seen that those organizations which make sure that they provide flexibilities to their employers regarding work life balance has help to increase their productivity and the job satisfaction level also increases (MacDonald and Levy 2016). Moreover those leaders who are able to maintain a work environment of trust, unity, shared decision making, and helping attitudes and similar others also makes the employees dedicate more of themselves and these reduce stress and increase job satisfaction. This also shows that better compensation and performance appraisal makes the employees perceive that their performance is liked and respected which in turn encourage them to be more helpful and urge them to thrive for much better. This zeal leads to high job commitment. Proper leadership and supervisor support help them to be constantly encouraged and develop the working pattern, skill and knowledge by providing a clear objective and goal. This kind of support helps th em to overcome any new issues they face and thereby make them feel less stressed and more dedicated to work (Guay et al. 2016). Another important factor is autonomy of the employees where their voice is heard and paid attention too. This also makes them feel that their suggestions are respected and they indeed feel important which increases job satisfaction. A proper role clarity as well as better leave policies also make the employees more dedicated towards their jobs (Nie et al. 2015). Organisational commitment is the bond that employees experience with their organization. Employees, who are committed to the organization feel connected with the organization, feel that they fit in and understand the objectives as well as mission and vision of the organization. They are more determined to their work show higher productivity and are more proactive whenever support from them is required (Anitha 2014). Therefore managers should make sure that each and every employee develops organizational commitment so that the productivity is increased and maintained. Managers should thereby make effort to collect data form employee surveys as well as from correlation analysis. This would help them to discover the extent of the factors that are affecting the employees organizational commitment. After finding out about the definite factors, the managers should take definitive steps to make it certain that the employees overcome the factors so that organizational commitment can be ensur ed. The managers should mainly make it sure that four important things are clear in the mind of the workers to ensure them to be committed to the organization (Pineau et al. 2015). These are clearing the company goals to them so that they know what to achieve, provide strategies so that they can gain energy form the work, making them feel accepted in the organization helping them to fit in within the organization and to provide them with a challenging environment with constant feedback, performance reviews, discussions and others so that they always remain active and productive. Such dedications form managers will ensure that all hi employees are committed to the organization to meet the vision and mission of the organization. References: Anitha, J., 2014. Determinants of employee engagement and their impact on employee performance.International journal of productivity and performance management. Blok, V., Wesselink, R., Studynka, O. and Kemp, R., 2015. Encouraging sustainability in the workplace: a survey on the pro-environmental behaviour of university employees.Journal of cleaner production,106, pp.55-67. Christina, S., Dainty, A., Daniels, K. and Waterson, P., 2014. How organisational behaviour and attitudes can impact building energy use in the UK retail environment: a theoretical framework.Architectural Engineering and Design Management,10(1-2), pp.164-179. Gregory-Smith, D., Wells, V.K., Manika, D. and Graham, S., 2015. An environmental social marketing intervention among employees: Assessing attitude and behaviour change.Journal of Marketing Management,31(3-4), pp.336-377. Guay, R.P., Choi, D., Oh, I.S., Mitchell, M.S., Mount, M.K. and Shin, K.H., 2016. Why people harm the organization and its members: Relationships among personality, organizational commitment, and workplace deviance.Human Performance,29(1), pp.1-15. Macdonald, J.L. and Levy, S.R., 2016. Ageism in the workplace: The role of psychosocial factors in predicting job satisfaction, commitment, and engagement.Journal of Social Issues,72(1), pp.169-190. Mowday, R.T., Porter, L.W. and Steers, R.M., 2013.Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic press. Nie, Y., Chua, B.L., Yeung, A.S., Ryan, R.M. and Chan, W.Y., 2015. The importance of autonomy support and the mediating role of work motivation for well?being: Testing self?determination theory in a Chinese work organisation.International Journal of Psychology,50(4), pp.245-255. Norton, T.A., Zacher, H. and Ashkanasy, N.M., 2014. Organisational sustainability policies and employee green behaviour: The mediating role of work climate perceptions.Journal of Environmental Psychology,38, pp.49-54. Pineau Stam, L.M., Spence Laschinger, H.K., Regan, S. and Wong, C.A., 2015. The influence of personal and workplace resources on new graduate nurses' job satisfaction.Journal of nursing management,23(2), pp.190-199. Woodrow, C. and Guest, D.E., 2014. When good HR gets bad results: Exploring the challenge of HR implementation in the case of workplace bullying.Human Resource Management Journal,24(1), pp.38-56. Young, W., Davis, M., McNeill, I.M., Malhotra, B., Russell, S., Unsworth, K. and Clegg, C.W., 2015. Changing behaviour: successful environmental programmes in the workplace.Business Strategy and the Environment,24(8), pp.689-703.

Patents Essentials

When the government of the United States of America grants intellectual rights to an individual, it issues him or her with a patent. The USA government issues patents to prevent infringement of an inventor right to a novel idea thus, promoting science. A patent is a monopoly to the inventor of an original idea.Advertising We will write a custom essay sample on Patent’s Essentials specifically for you for only $16.05 $11/page Learn More According to Gibbs and Dematteis, the three general forms of patents include utility, design, and plant patents (4). USTPO gives plant patents to any person who asexually invents a new plant. Design patents are granted to individuals who come up with a product for manufacture that is new and original. Individuals who â€Å"invent new processes, original product for manufacture, new improvement of a product already in the market, and new composition† (Ginns and Dematteis 5) get utility patents. The product roa d mapping method of new product ideas defines reinventions and improvements made to product over its life cycle since inception to the stage it is in the life cycle. This helps in identifying potential improvements to the product to come up with a new product idea. Using this method, we come up with a new product idea for a fridge with a water and ice dispenser. Obtaining of a patent is prerequisite before turning the idea into a product. When investigating patent right for a new product idea, the applicant should use the United states of America Patents and Trademarks (USTPO) website and database. The applicant should start by finding out whether the product idea has any prior patents registered. Finding prior patents is achievable by searching the USOTP database for registered patents. The applicant should then determine the nature of patent suitable for his/her product idea. The applicant determines the filing strategy. If the inventor of the idea wants to patent the product idea globally, he or she should seek the provision for international protection offered under the utility he or she wants to patent. However, if the inventor wants to obtain a patent for his/her product just in the United Stated of America, s/he should determine whether the patent would just be on a provisional basis or non-provisional. The applicant then determines if registration of the patent will be in the inventor’s name or an agent. An examination and application fee is prerequisite before issuing of patents. After the applicant meets the requirements, USTPO grants him or her with a patent. The new product idea for a fridge with ice and water dispenser is not possible because patents issuing already happened to other inventors, who were the originators of the idea, as shown in attached document. The idea would attract a lawsuit if a patent filled for the idea for a fridge with a dispenser.Advertising Looking for essay on intellectual property? Let's see if we can help you! Get your first paper with 15% OFF Learn More This act is an infringement of the inventor’s rights to his or her patent. The applicant should carry out an assessment of rights covered by patents and the validity of the rights of the patent already issued and then modify he product idea of fridge with a water dispenser to fall outside those rights. If it is not possible to invent a modified product idea that would allow manufacturing of the fridge with a dispenser without attracting an infringement lawsuit, then the production of the fridge is still possible after obtaining authorization rights. The owner of the patent can allow manufacturing of the fridge after the issuance of a license. Works Cited Gibbs, Andy, and Dematteis, Bob. Essentials of patents. New Jersey: John Wiley Sons, 2003. Print. This essay on Patent’s Essentials was written and submitted by user G1de0n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.